Founded in 1990, Lady Primrose is a luxury fragrance and lifestyle brand rooted in a rich heritage of timeless elegance. Inspired by fragrance formulas dating back centuries, the brand has become known for its distinctive collections, refined craftsmanship, and enduring commitment to quality.  Relaunched in 2021, Lady Primrose entered a new chapter while preserving the essence that made the brand beloved for decades. Today, the company remains women-owned and headquartered in Dallas, Texas, continuing to honor the legacy and vision of founders Caroline Rose Hunt and Vivian Young.  From signature Eau de Parfums and luxurious bath and body collections to home fragrance and gifting, Lady Primrose offers a thoughtfully curated portfolio designed to elevate everyday rituals. Each collection is crafted to evoke beauty, nostalgia, and a sense of occasion—transforming ordinary moments into memorable experiences.

With a reputation built on heritage, authenticity, and exceptional fragrance, Lady Primrose continues to delight customers, retailers, and hospitality partners around the world.